07 Apr How to Increase Revisit Rates in Your Indoor Playground?
With the scary epidemic of Coronavirus (COVID-19), people are afraid to go out and indulge in outdoor activities. Outdoor parks are closing their doors to the public, and the family entertainment industry is taking a beat. However, indoor playgrounds operating in a controlled environment are capitalizing on the situation and providing people with the best alternatives.
The crisis provides the perfect opportunity to maximize your indoor playground’s profit. When getting into the indoor playground business, a few simple tweaks can put your new investment in a secure and profitable position by increasing footfall, convincing the people to revisit your playground:
- Introduce Custom Merchandise
From having a range of custom key chains to clothes and console gaming, indoor playgrounds can act as a retail shop, having merchandise at disposal on the spot for sale.
- Follow The Membership Model for Indoor Open Play
It will make the indoor playground facility exclusive and make the business most seasonal throughout the year. This tweak allows uniform collection of revenue as members pay monthly membership fees, resulting in revenue collection in big numbers.
- Make Your Indoor Playground Available for Events
This makes the indoor playground facility become the go-to destination for toddlers and kids. You can help your customers organize events, birthdays, celebrations, etc.
- Take Care of Hunger and Thirst Demands
An indoor playground facility is visited more often, which has taken care of food and beverages. Successful restaurants with indoor playground facilities are generating hefty profits as they are diversified, taking care of recreational and food needs.
- Fuse Day Care facilities
What could be better than an indoor playground facility which takes the responsibility of taking care of the children and indulges the infants in play while acting as a babysitter? A unique selling point is also the introduction of a gym and educational classes.
- Investing in Marketing
Marketing expenditure is usually termed as a cost but is truly an investment which spread the word of mouth of your business.
- Health and Safety Regulations
Ensuring the safety of their child is the main concern for parents. The indoor playground is a combination of thrills and chills. All the fun activities must ensure safety. CCTV cameras have to be installed, so any unforeseen incident is immediately reported.
Conclusion
Above mentioned solutions would work for an indoor playground to retain its customers. A happy and satisfied member will not only come back but also encourage others to visit the playground.